-
1 subliminal propaganda
-
2 subliminal
-
3 subliminal
[sʌbʹlımın(ə)l] a психол.1) лежащий ниже порога (сознательного) восприятия; подсознательныйsubliminal self - подсознательное «я»
2) действующий на подсознаниеsubliminal techniques in advertising - рекламирование с помощью внушения, особ. путём кинорекламы, появляющейся на экране на доли секунды для действия на подсознание
subliminal advertising [propaganda] - реклама [пропаганда], действующая на подсознание; реклама [пропаганда] с помощью подпороговых раздражителей
-
4 пропаганда с помощью подпороговых раздражителей
1) General subject: subliminal advertising2) Makarov: subliminal propagandaУниверсальный русско-английский словарь > пропаганда с помощью подпороговых раздражителей
-
5 пропаганда, действующая на подсознание
Makarov: subliminal propagandaУниверсальный русско-английский словарь > пропаганда, действующая на подсознание
-
6 publicidad
f.1 publicity.dar publicidad a algo to publicize something2 advertising (commerce).publicidad directa direct mailingpublicidad subliminal subliminal advertising3 advertising material (folletos).4 commercial, ad, advertisement, promotional material.* * *1 (comercial) advertising2 (divulgación) publicity* * *noun f.* * *SF1) (Com) advertisingpublicidad de lanzamiento — advertising campaign to launch a product, advance publicity
2) (=divulgación) publicity* * *a) (de tema, suceso) publicityb) (Com, Marketing) advertising* * *= publicity material, publicity, advertising, sales pitch.Ex. Course brochure and prospectuses of course programmes, in addition to publicity materials, were acquired.Ex. The publicity adopted for the promotion of this type of documentation seems ill-suited to the purposes envisaged.Ex. Forms of outreach include advertising, leaflets, talks, radio and television spots and knocking on doors.Ex. The term 'commercial communications' covers all forms of advertising promoting products and services but not packaging and sales pitches by individual salesperson.----* agencia de publicidad = advertising agency.* anunciado en la publicidad = advertised [advertized, -USA].* campaña de publicidad = publicity campaign, press campaign.* dar publicidad = publicise [publicize, -USA], give + publicity.* directivo de agencia de publicidad = advertising executive.* evitar la publicidad = shun + the public eye, keep out of + the public eye.* fotografía de publicidad = advertising photography.* publicidad a través de la prensa = press advertising.* publicidad conjunta = joint publicity.* publicidad de la administración pública = public service announcement (PSA).* publicidad de organismo oficial = public service announcement (PSA).* publicidad televisiva = television advertising, TV advertising.* recibir publicidad = receive + publicity.* * *a) (de tema, suceso) publicityb) (Com, Marketing) advertising* * *= publicity material, publicity, advertising, sales pitch.Ex: Course brochure and prospectuses of course programmes, in addition to publicity materials, were acquired.
Ex: The publicity adopted for the promotion of this type of documentation seems ill-suited to the purposes envisaged.Ex: Forms of outreach include advertising, leaflets, talks, radio and television spots and knocking on doors.Ex: The term 'commercial communications' covers all forms of advertising promoting products and services but not packaging and sales pitches by individual salesperson.* agencia de publicidad = advertising agency.* anunciado en la publicidad = advertised [advertized, -USA].* campaña de publicidad = publicity campaign, press campaign.* dar publicidad = publicise [publicize, -USA], give + publicity.* directivo de agencia de publicidad = advertising executive.* evitar la publicidad = shun + the public eye, keep out of + the public eye.* fotografía de publicidad = advertising photography.* publicidad a través de la prensa = press advertising.* publicidad conjunta = joint publicity.* publicidad de la administración pública = public service announcement (PSA).* publicidad de organismo oficial = public service announcement (PSA).* publicidad televisiva = television advertising, TV advertising.* recibir publicidad = receive + publicity.* * *1 (de un tema, suceso) publicityse le ha dado mucha publicidad it has received a lot of publicityagencia de publicidad advertising agencyespacios de publicidad advertising spotsle están haciendo mucha publicidad al nuevo modelo they're advertising o ( colloq) plugging the new model a lothay demasiada publicidad en la tele there's too much advertising on TV, there are too many commercials o ( BrE) advertisements on TVCompuestos:skywritingbillboard advertising* * *
publicidad sustantivo femenino
b) (Com, Marketing) advertising;
publicidad sustantivo femenino
1 publicity
2 (propaganda) advertising
hacer publicidad, to advertise
3 (anuncios) advertisements pl ➣ Ver nota en publicity
' publicidad' also found in these entries:
Spanish:
activar
- agencia
- condicionar
- display
- subliminal
- tríptico
- agente
- cartel
English:
advertise
- advertising
- advertising agency
- counteract
- endorse
- endorsement
- focus
- hand-out
- hype
- publicity
- shun
- exposure
- widely
* * *publicidad nf1. [difusión] publicity;dar publicidad a algo to publicize sth;han preferido no dar publicidad al nombramiento they have chosen not to make the appointment public[en televisión] ads, commercials, Br adverts;una campaña de publicidad an advertising campaignpublicidad directa direct mailing;publicidad estática billboards;publicidad subliminal subliminal advertising3. [folletos] advertising material;no me gusta recibir publicidad por correo I don't like being sent junk mail* * *f1 ( divulgación) publicity2 COM advertising;hacer publicidad advertise;dar publicidad a algo publicize o advertise sth3 ( anuncios) advertisements pl* * *publicidad nf1) : publicity2) : advertising* * *1. (propaganda) advertising2. (anuncios) adverts3. (divulgación) publicity -
7 Werbung
Werbung f 1. GEN (infrml) ad; 2. V&M advertisement, advertising, billing, publicity; (infrml) advert (Anzeige, Inserat) • ohne Werbung GEN unadvertised (Produkt) • Werbung machen für V&M advertise for • Werbung treiben V&M advertise* * *f 1. < Geschäft> ad infrml ; 2. <V&M> advertisement, advertising, billing, publicity, Anzeige, Inserat advert infrml ■ ohne Werbung < Geschäft> Produkt unadvertised ■ Werbung machen für <V&M> advertise for ■ Werbung treiben <V&M> advertise* * *Werbung
advertising, advertisement (Br.), propaganda, publicity, promotion (US), copy, (Anwerbung) enrolment, enlistment, recruiting (US), (Aufträge) soliciting, (Stimmen) canvassing, (Verkaufsförderung) sales promotion;
• aggressive Werbung disparaging (knocking, Br., competitive, US) copy, competitive advertising (US);
• anreißerische Werbung puffing advertising (publicity) (Br.), ballyhoo (coll.);
• ansprechende Werbung appealing advertising, advertising appeal;
• anstößige Werbung indecent advertising;
• antizyklische Werbung anticyclical advertising;
• redaktionell aufgemachte Werbung editorial advertisement, editorial (sl.);
• aufklärende Werbung reason-why advertising;
• an ethischen Gesichtspunkten ausgerichtete Werbung ethical advertising;
• belehrende Werbung educational advertising;
• betrügerische Werbung deceptive advertising;
• diskriminierende Werbung discriminatory advertising;
• überregional durchgeführte Werbung nation-wide (across-the-board) advertising;
• einführende Werbung original advertisement;
• eingeblendete Werbung tie-in advertising;
• erzieherische Werbung educational copy;
• firmenbetonte (firmeneigene, institutionelle) Werbung institutional advertising (US);
• fremdsprachige Werbung foreign-language advertising;
• geballte Werbung mass advertising;
• gefühlsbestimmte Werbung sense-appeal copy;
• gelegentliche Werbung opportunity advertising;
• gemeinsame Werbung association (cooperative) advertising;
• auf Massenwirkung gerichtete Werbung mass-emotional appeal;
• auf einen bestimmten Personenkreis gerichtete Werbung selective appeal;
• direkt gestreute Werbung direct advertising;
• gezielte Werbung direct (selective) advertising (advertisement);
• großzügige Werbung large-scale advertising;
• herabsetzende Werbung disparaging (knocking-down, competitive) copy;
• im eigenen Betrieb hergestellte Werbung in-house advertising;
• institutionelle Werbung institutional (US) (goodwill) advertising;
• irreführende Werbung misleading (deceptive) advertisement (advertising);
• kindbezogene Werbung kid appeal;
• kostspielige Werbung expensive advertising;
• lautere Werbung advertising ethics;
• marktschreierische Werbung puffing advertising (Br.);
• massierte Werbung mass advertising;
• nachfassende Werbung follow-up advertising;
• produktbezogene Werbung product advertising;
• redaktionelle Werbung editorial publicity;
• kostenlose redaktionelle Werbung write-up (US), free puff (Br.);
• reißerische Werbung loud publicity, harmless puffing (Br.);
• schwungvolle Werbung dynamic advertising;
• sensationelle Werbung stunt advertising, gimmick (US);
• täuschende Werbung misleading advertising;
• überregionale Werbung national (general, nation-wide) advertising;
• überzogene Werbung persuasive advertising, advertisement puff (Br.), harmless puffing (Br.);
• ungewöhnliche Werbung offbeat advertising;
• ungezielte Werbung non-selective advertising;
• unlautere Werbung unethical advertising;
• unterschwellige Werbung subliminal advertising;
• unterstützende Werbung auxiliary advertising;
• unverlangte Werbung unsolicited advertising;
• unwahre Werbung false advertising;
• zwei miteinander verbundene Werbungen tie-in;
• vergleichende Werbung competitive (comparative) advertising;
• verpuffte Werbung fall-flat advertising;
• in rascher Folge wiederholte Werbung high-pressure advertising;
• wirksamste Werbung advertising pulling the best results;
• zielbewusste Werbung systematic advertising;
• zugkräftige Werbung audience builder, attractive advertising;
• zusätzliche Werbung accessory (supplementary) advertising;
• Werbung bei Aktienkunden stock touting (US);
• Werbung von Arbeitskräften recruiting of labor (US);
• Werbung durch Ausgabe von Warenproben sample advertising;
• Werbung auf Bundesebene national advertising (US);
• Werbung auf dem Bürgersteig pavement advertisement;
• Werbung mit größter Durchschlagskraft advertising pulling the best results;
• Werbung im Einzelhandelsgeschäft point-of-sale (purchase) advertising;
• Werbung innerhalb des Einzelhandelsgeschäfts inside-the-store advertising;
• Werbung in Fachkreisen professional advertising;
• Werbung in Fachzeitschriften trade-paper advertisement;
• Werbung für den Fremdenverkehr tourist advertising;
• Werbung für Gelegenheitskäufe bargain-sale advertising;
• Werbung für Grundstücksbeteiligungen syndicate advertising;
• Werbung für Industrieerzeugnisse industrial advertising;
• Werbung am Kaufort point-of-purchase advertising;
• Werbung mit Kennziffern keyed advertising;
• Werbung beim Kunden direct advertising;
• Werbung im Ladeninnern inside-the-store advertising;
• Werbung mit Lockartikeln bait advertising;
• Werbung in der Luft air advertisement, aerial advertising;
• Werbung für Markenerzeugnisse (Markenartikel) brand advertising;
• Werbung in gedruckten Medien print[ed] advertising;
• Werbung von Mitgliedern membership drive;
• Werbung durch Musterverteilung sampling, free trial, free-gift (novelty) advertising;
• Werbung durch Plakate outdoor (billboard, Br.) advertising;
• Werbung durch Postversand direct-mail promotion (US);
• Werbung mit dem [niedrigen] Preis price advertising;
• Werbung in der Presse press (newspaper) advertising;
• Werbung im Rundfunk broadcast advertising;
• Werbung für Sonderangebote bargain-sale advertising;
• Werbung in der Straßenbahn streetcar advertising;
• Werbung in den Tageszeitungen newspaper advertising;
• Werbung in Verbindung mit einem Fernsehprogramm program(me) advertising;
• [breit gestreute] Werbung für den Verbraucher [large-scale] consumer advertising;
• Werbung am Verkaufsort point-of-purchase advertising;
• Werbung an der Verkaufsstelle point-of-purchase advertising;
• Werbung an einem Verkehrsknotenpunkt head-on position;
• Werbung in eigenen Verkehrsmitteln self-operation;
• Werbung in öffentlichen Verkehrsmitteln travel(l)ing display;
• Werbung am Verkehrsstrom outdoor advertising;
• Werbung durch Verteilung von Geschenkartikeln novelty (free-gift) advertising;
• viel Geld für Werbung ausgeben to advertise in a big way;
• Werbung betreiben to advertise;
• auffällige Werbung betreiben to beat (thump) the drum;
• Werbung durchführen to publicize, to advertise;
• großzügige Werbung veranstalten to advertise widely;
• jem. unverlangt Werbung zusenden (Internet) to spam s. o. -
8 publicidad
publicidad sustantivo femeninob) (Com, Marketing) advertising;
publicidad sustantivo femenino
1 publicity
2 (propaganda) advertising
hacer publicidad, to advertise
3 (anuncios) advertisements pl ➣ Ver nota en publicity
' publicidad' also found in these entries: Spanish: activar - agencia - condicionar - display - subliminal - tríptico - agente - cartel English: advertise - advertising - advertising agency - counteract - endorse - endorsement - focus - hand-out - hype - publicity - shun - exposure - widely -
9 pubblicità
f invar publicity, advertisingannuncio ad(vert)pubblicità televisiva television ad, BE commercialfare pubblicità a evento publicizeprodotto advertise* * *pubblicità s.f.1 publicity: odio la pubblicità e cerco di evitarla, I hate publicity and try to avoid it; dare pubblicità a un'iniziativa, to publicize an initiative // cercherò di fare pubblicità al tuo libro, I shall try to make your book known // sta' zitto, non far pubblicità!, keep quiet about it, don't publicize it! (o don't broadcast it!)2 ( propaganda commerciale) advertising: pubblicità informativa, informative advertising; pubblicità luminosa, luminous signs; pubblicità per corrispondenza, mailing (o mail advertising); pubblicità sensazionalistica, hype; pubblicità subliminale, subliminal advertising; pubblicità radio-televisiva, commercials (o radio and television advertising); pubblicità a mezzo affissione, poster advertising; pubblicità sulla stampa, newspaper advertising; piccola pubblicità, small advertisements (o fam. small ads); agente di pubblicità, advertising agent; ( al servisio di una personalità) publicity agent; agenzia di pubblicità, advertising agency; esperto in pubblicità, advertising expert, (amer.) adman; direttore della pubblicità, advertising manager; spese di pubblicità, advertising costs (o expenses); ufficio di pubblicità, advertising office; fare pubblicità a un prodotto, to advertize a product; fare pubblicità a un film, to publicize a film; ottenere molta pubblicità, to get a lot of publicity // farsi pubblicità, to publicize oneself // la pubblicità è l'anima del commercio, advertising is the very soul of trade // essere condizionati dalla pubblicità, to be conditioned by advertising.* * *[pubblitʃi'ta]sostantivo femminile invariabile1) (attività, professione) advertising, publicityfare pubblicità a un prodotto — to advertise o publicize a product
2) (annuncio) ad(vertisement); rad. telev. commercial (break); (materiale pubblicitario) publicityuna pubblicità televisiva, radiofonica — a television, radio commercial
•* * *pubblicità/pubblit∫i'ta/f.inv.1 (attività, professione) advertising, publicity; lavora nel settore della pubblicità he works in advertising; fare pubblicità a un prodotto to advertise o publicize a product; farsi pubblicità to promote oneself2 (annuncio) ad(vertisement); rad. telev. commercial (break); (materiale pubblicitario) publicity; piccola pubblicità small ad(vertisement); una pubblicità televisiva, radiofonica a television, radio commercialpubblicità comparativa comparative advertising; pubblicità progresso social marketing.
См. также в других словарях:
Propaganda — Saltar a navegación, búsqueda El Tío Sam, imagen usada por los Estados Unidos para reclutar soldados La propaganda o publicidad política consiste en el lanzamiento de una serie de mensajes que busca influir en el sistema de valores del ciudadano… … Wikipedia Español
Subliminal message — A subliminal message is a signal or message embedded in another medium, designed to pass below the normal limits of the human mind s perception. These messages are unrecognizable by the conscious mind, but in certain situations can affect the… … Wikipedia
subliminal — ► adjetivo 1 Que se percibe por los sentidos sin que el sujeto tenga conciencia de ello: ■ publicidad subliminal. 2 SICOLOGÍA Que está por debajo de las posibilidades de percepción visual o sonora del hombre. SINÓNIMO subconsciente * * *… … Enciclopedia Universal
Mensaje subliminal — Un mensaje subliminal es un mensaje o señal diseñada para pasar por debajo (sub) de los límites normales de percepción. Puede ser por ejemplo, inaudible para la mente consciente pero audible para la mente inconsciente o profunda; puede ser… … Wikipedia Español
Interstellar Network News — (ISN) is a fictional TV news network in the Babylon 5 universe. ISN s motto is The Galaxy s Most Important Network. ISN was modelled on real world news outlets, such as CNN.Broadcasting from Geneva (seat of the Earth Alliance Government), ISN is… … Wikipedia
Tactical media — can be defined as the appropriation of mass media in order to oppose and criticize a target which often occupies a certain position of power. This modern form of activism can be recognized by its use of current technology and its ‘hit and run… … Wikipedia
Publicidad — En este artículo sobre cultura se detectaron los siguientes problemas: Necesita ser wikificado conforme a las convenciones de estilo de Wikipedia. Carece de fuentes o referencias que aparezcan en una fuente acreditada. Requiere una revisión… … Wikipedia Español
novel — novel1 novellike, adj. /nov euhl/, n. 1. a fictitious prose narrative of considerable length and complexity, portraying characters and usually presenting a sequential organization of action and scenes. 2. (formerly) novella (def. 1). [1560 70; … Universalium
Werbung — Gebäudefläche als Bildschirm für animierte Leuchtwerbung (Piccadilly Circus, London, 2006) … Deutsch Wikipedia
Mind control — (also known as brainwashing, coercive persuasion, mind abuse, thought control, or thought reform) refers to a process in which a group or individual systematically uses unethically manipulative methods to persuade others to conform to the wishes… … Wikipedia
Film — This article is about motion pictures or movies. For still photography film, see Photographic film. For motion picture film, see Film stock. Movie and Moving picture redirect here. For other uses, see Movie (disambiguation), Moving Pictures… … Wikipedia